July 30, 2021

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Vladimir Marenovic | World Trademark Review

4 min read
Vladimir Marenovic | World Trademark Review


What has been a single of your proudest achievements around the past year?

Amongst some of past year’s achievements, I would specially emphasise getting able to hold a optimistic frame of mind whilst pushing by means of some challenging instances. The world-wide pandemic has had – and is nonetheless getting – numerous adverse, but also quite a few constructive, results. Distant functioning and a lack of daily get in touch with with colleagues has not only reshaped my outlook of doing the job from the office environment but has also enthusiastic me to force boundaries when it comes to attaining accomplishment in times of adversity. I am proud of the new techniques that we have designed jointly extraordinary situation influenced us to make new options meeting our clients’ modified desires in the most effective method.

You are just one of the creators of ZMP’s anti-counterfeiting system for the Balkans. Can you convey to us a bit more about that?

The Balkans’ anti-counterfeiting approach came from the need to deal with an ever-current and at any time-rising counterfeit society in the region. By concentrating on the bigger photo, somewhat than pinpointing the variations that each individual jurisdiction within the area was dealing with, my goal was to get a a lot more holistic tactic and to embrace their similarities in order to make a network that would allow for to treat the area as a single device. The actuality that ZMP has workplaces in almost all Balkan countries built this endeavor even less difficult. Functioning from Belgrade, I could achieve out to the pertinent condition authorities in nations these as Croatia, Bosnia and Herzegovina or Bulgaria, all by means of our area offices. In the commencing, some of the strategy’s ambitions were being to provide a just one-end store service for shoppers that are unwilling to offer with different companies in every single country, although also developing a potent aid community on the inside operational facet. For instance, in which some nations around the world have fewer knowledge in tackling counterfeiting troubles, our technique permitted us to tap into the means of other extra professional nations around the world. In excess of the a long time, this approach has not only solidified and presented reliable and tangible final results but has acquired the organization recognition as a pioneer and leader.

How can brand entrepreneurs do the job with exterior get-togethers this sort of as regulatory authorities and Customs to clamp down on counterfeiting?

Participation in customs teaching, seminars and workshops organised by governing administration and non-authorities authorities are vital in maximising the outcomes of anti-counterfeiting endeavours. Information that comes from the small business facet, in particular concerning new piracy developments and the most economical indicates of tackling them, is invaluable to these authorities. Manufacturer house owners, which normally have intercontinental outreach, are properly versed in the issues that are regularly arising in all 4 corners of the globe. As a result, it is vital that these concerns, alongside with greatest answers, are shared with the condition authorities. In addition, the current, expanding craze of forming specialised IP models in just the point out authorities presents us a rationale to be optimistic about the enforcement landscape, specifically in Southeast Europe.

Which technologies/technological equipment do you count on most for your working day-to-day part?

A very good attorney ought to normally be on leading of the most recent developments on-line. Remote functioning has fostered the use of a amount of new technologies in our every day program. I count on many platforms for virtual conferences, which have turn out to be required to continue to keep up with clientele and users of my team. We also really encourage the use of AI equipment in our IP observe as effectively as software program that permits more rapidly, simpler searches, we use various applications that simplify the choice and identification of on the internet infringement, which has become a central topic in world-wide IP apply.

What are some of the largest challenges dealing with trademark proprietors shielding their rights on line, and how can they be get over?

The Internet understands no physical bounds. With so significantly data at our fingertips, every thing out of the blue appears extra accessible. As a result, trademark house owners are dealing with far more and additional challenges involving the trade of counterfeit items on the internet. The most important obstacle is acquiring a thriving damages reimbursement versus individuals guiding these infringements. Whilst getting rid of infringing on the net material is easy, achieving the conclude infringer and obtaining fair payment remain a problem. The quick accessibility of the online current market and tiny investments on the aspect of counterfeiters have resulted in an enormous range of infringements. This necessitates constant monitoring and considerable means to proactively protect IP rights on line.

Vladimir Marenovic

Senior Associate
[email protected]

Vladimir Marenovic is a senior affiliate at Zivko Mijatovic & Partners, advising customers on all matters relating to copyright, logos, designs, domain names and unfair opposition. Mr Marenovic is a registered agent in advance of the Mental House Business office of Serbia, an lawyer at regulation specialising in IP litigation and an arbitrator in area identify disputes. He is a person of the creators of the firm’s anti-counterfeiting technique for the Balkans and is handling many groundbreaking courtroom scenarios in the area.

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