September 21, 2021

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Manulife enhances MOVE app to help make healthy habits stick

5 min read
Manulife enhances MOVE app to help make healthy habits stick
  • New ‘Self-Established Target’ lets customers established plans, reach streaks, and make benefits from Asia’s main wellness, wellness, and lifestyle brand names.

  • This involves a subscription to Centr—a digital wellbeing and health software curated by Chris Hemsworth—available to ManulifeMOVE customers in Hong Kong, Singapore, and Vietnam

  • The blend of targets and benefits will help buyers create healthful behaviorsand stick to them.

HONG KONG, July 27, 2021 /PRNewswire/ — Manulife has released a new practice-developing function on its Transfer app that makes it possible for customers to set their personal health targets, attain successful streaks, and make remarkable rewards, such as a 1 to a few month subscription to Chris Hemsworth’s overall health and fitness application, Centr.

Manulife Logo (PRNewsfoto/Manulife)

Manulife Logo (PRNewsfoto/Manulife)

ManulifeMOVE buyers can pick out entry to Centr as a reward, at the time they have obtained a series of seven ‘Self-Set Target’ issues. They will appreciate whole accessibility of the app’s exclusive exercise packages, food strategies, and meditation podcasts—all shipped by a group of internationally renowned overall health authorities. Customers also achieve entry to Centr’s non-public Facebook group of more than 50,000 associates for 24/7 help.

Manulife has picked other leading and domestically common wellness, wellness, and way of life makeswhich includes Sweaty Betty, CircleDNA, and Pleased Plugs—to reward consumers and assistance establish lifelong balanced behaviors, as element of Manulife’s commitment to make each working day far better.

“We all know how tough it is to stick to healthier behaviors, this kind of as working out regularly, taking in improved, and sleeping nicely,” explained Julie Nestor, Main Marketing and Practical experience Design and style Officer, Manulife Asia. “That is why we’re boosting our engagement recreation. We have enhanced our behavioural insurance policies platform, ManulifeMOVE, with new functionalities and hand-picked significant rewards that truly assistance our prospects establish healthy habits that adhere.”

In accordance to a well known college analyze, it will take on regular 66 days for a man or woman to develop a pattern, forming a new conduct that gets automatic.[1] The Manulife Asia Care Study also shows that the the vast majority of folks (95%) throughout Asia are taking personal steps to boost their overall well being, largely by way of exercising additional and strengthening their eating plans.

Manulife is building keeping active much easier and far more fulfilling. The new ‘Self-Set Target’ is a development of the ‘mini-challenges’ with incentives sent by means of Rewardz launched past May perhaps. With this new, innovative improvement on the Shift application, customers can now problem by themselves by specifying a focus on selection of ways they want to reach each working day. The moment they meet up with the goal for four times, they gain a streak. And when they hit seven streaks, they can unlock a reward.

“This blend of consistently placing private targets and earning benefits produces a virtuous cycle,” extra Nestor. “It will go a extensive way in supporting our customers develop nutritious habits—and adhere to them.”

Large-resolution images of the new Shift application improvement are available for download at this hyperlink.

About Manulife

Manulife Fiscal Corporation is a major worldwide fiscal products and services company that assists persons make their selections less complicated and life greater. With our global headquarters in Toronto, Canada, we work as Manulife across our places of work in Canada, Asia, and Europe, and mostly as John Hancock in the United States. We deliver money suggestions, insurance, and our world wealth and asset administration segment, Manulife Investment Management, serves people, establishments and retirement strategy users worldwide. At the conclude of 2020, we had more than 37,000 workforce, about 118,000 agents, and 1000’s of distribution partners, serving around 30 million buyers. As of March 31, 2021, we experienced CAD$1.3 trillion (US$1. trillion) in belongings under administration and administration, and in the earlier 12 months we made $31.3 billion in payments to our buyers. Our principal functions are in Asia, Canada and the United States where we have served consumers for additional than 155 many years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine inventory exchanges and underneath ‘945’ in Hong Kong.

About ManulifeMOVE

ManulifeMOVE is a conduct-linked programme that integrates activity-monitoring and coverage alternatives to motivate nutritious routines among our buyers. The flagship programme, shipped by way of the proprietary Shift app, focuses on wellness. It offers entry to an ecosystem of services that help our clients to choose the up coming step in attaining superior health and fitness. Designed to reward each and every transfer, the programme will help our buyers make healthier lifestyle choices in each the quick and more time term. The added benefits to our shoppers vary from health care partnerships that offer handy wellbeing insights to standard worries that incentivise overall health advancement by wellness, leisure and way of living rewards. With a strategic vision to turn out to be the supreme engagement device for all, ManulifeMOVE was to start with unveiled in the Hong Kong industry in 2015, specially for policyholders. Also recognized as Manulife-SinochemMOVE in mainland China, the Transfer app is now offered for consumers and general public end users to down load throughout 6 markets, like Cambodia, mainland China, Hong Kong, the Philippines, Singapore, and Vietnam through Application Retailer or Google Play.

About Centr

Centr is a personalised electronic wellbeing and physical fitness program curated by Chris Hemsworth and sent by his hand-picked workforce of internationally renowned industry experts. Centr delivers each day exercise sessions, food designs, meditations and a 24/7 group supplying support, more tips and distinctive at the rear of-the-scenes extras. Centr believes that remaining lively, taking in appropriate and residing well are the three substances for a balanced, content and very well-balanced lifetime. Centr is made to aid you do the job out at household with minimum to no devices or guidebook your exercise routines when you happen to be in the health club.

[1] “How are behaviors shaped: Modelling habit development in the authentic entire world,” European Journal of Social Psychology, 16 July 2009, https://onlinelibrary.wiley.com/doi/stomach muscles/10.1002/ejsp.674.

Media make contact with
Augustine Kwan
Manulife
+852-6772-8037
[email protected]

Source Manulife

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